Friday, October 31, 2008

The Message in a Brand

I'm on a roll now. This is my second blog today. What have I learned? Clearly if I diarise it it gets done. Hardly brain science.

I was sitting in the reception of a client company, Cummins Generator Technology, yesterday when I picked up their corporate magazine and flicking through it I came upon a little red folded up booklet which informed all Cummins' stakeholders 10 Top Things To Know about their brand.

It made fascinating reading and I was kindly handed a complimentary copy of the magzine to take away with me.

So I've decided to model their example and put something in words today that I hope will help to reflect what me and my company's brand promise is all about.

It's more than a phone call to confirm your appointment. More than an email to answer your query. More than a meeting to explore the problem. More than a question to stimulate your thinking. More than listening behind the words. More than observing to see the shifts. More than acknowledging your commitment. More than believing your intention. More than expectation in your promise. More than achievement in your endeavours. It's all of these things and something more. It's the sum of past experience and the promise of tomorrow. It's the one thing I hope you can trust. My brand.